RUSSELLVILLE, Ark. – The Arkansas Tech Department of Athletics has announced a partnership with Influxer to produce co-branded Name, Image and Likeness (NIL) apparel for its student-athletes through an online marketplace.
 
Influxer is an officially-licenses NIL vendor that creates co-branded apparel that is customized with student-athletes' names and jersey numbers. As part of the partnership, Influxer will host an online NIL merchandise store for all Wonder Boys and Golden Suns student-athletes who choose to participate.
 
"In the growing and ever-changing world of NIL, we are excited to have a partner in Influxer that will help facilitate opportunities for our student-athletes to maximize their NIL values," said ATU Director of Athletics, Abby Davis. "We look forward to this partnership and its potential to benefit our over 300 student-athletes."
 
Each of those student-athletes who do elect to participate will have a separate webpage that house their personalized gear for sale with a percentage of all sales going directly to those ATU student-athletes.
 
In addition to creating the online store that houses NIL gear, Influxer will oversee all fulfillment and customer service, while collaborating directly with Arkansas Tech and its student-athletes on creative elements and marketing.
 
Influxer is currently partnered with over 250 universities that range from NCAA Division I institutions to NAIA schools. Arkansas Tech fans can visit THIS LINK to purchase co-branded NIL apparel.